Making sure that the business aspirations of the company are covered by social media practices and programs can ensure the management that social media can truly help develop areas of the business especially when it comes to marketing its products, offers, services, and brand. Vicky mouch previous principal for zapoleon media strategies. We have been recognized as one of radios most trusted companies with a strong track record of ratings and revenue success for our client stations. Guy zapoleon president zapoleon media strategies linkedin. The promotion, marketing and research divisions 185. Zapoleon media strategies is a full service programming consultancy specializing in contemporary music formats. How to create and implement an effective media plan. Arbitron under attack gavin top 40 editor dave sholin led a discussion with nationwide national pd guy zapoleon, valle consulting president dan valle, and emmis vpprogramming rick cummings on the formats current state of affairs. He fully believed that victory was based on two things, fast and hard attacks using.
John albright and omalley consulting 246a down east lane lake worth, fl 33467 mark st. Napoleon is promoted to general of the army of the west october 5, 1795. Guy zapoleon a student of top 40 radio long before he ever programmed a radio station, guy zapoleon is an honest, forthright businessman exactly the opposite of presidentgm marc. He is also the director of motherlode, a marketing consulting firm in brisbane, australia and the writerdirector of marketing the messiah, a documentary about early christianity. To describe the intelligence and cleverness of napoleon is a task not unlike the way he led his own armies, something to be broken down into sections and examined. Beau richards fills the vacant pd post at clear channels khfiaustin. Media strategy decisions on how the media objectives can be attained. May 25, 20 marketing warfare strategies are a type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to the territory which is being fought over. See the complete profile on linkedin and discover guys connections. A longtime leader in the radio consulting industry, guy zapoleon has been named a billboard consultant of the yeara for the top 40 and adult contemporary formats eight years in a row.
Oct 22, 2004 zapoleon, who heads zapoleon media strategies, told howard stem is the biggest radio personality to align himself with satellite radio. Zapoleon music cycle extremes doldrums approaching by guy. The government assigns napoleon the task of suppressing civil strife and rebellion against the republic on april 1. Billboard radio monitor that there is no doubt raore strong radio. In september 2010, zapoleon media strategies consultant steve davis was hired as program director. Guy zapoleon, president, zapoleon media strategies dms. Media, strategies, and methods are the various tools that not only deliver the instruction, but also foster the acquisition of performance. Napoleon had devised a strategy of the central position. Programming for tv radio and the internet 2nd strategy. Based in boston, zapoleon will also collaborate with the clear channel digital team to combine the companys custom radio algorithm with the expertise.
From 20072008, he was partner and focus group moderator with mercury research and was vpprogramming for nextmedia group from 20052007. Social media has increased in popularity and twitter has over one million active users1 and facebook has over 500 million users1 and this has been in less than six years. A good strategy for making media may be multipronged and multifaceted. There, his propaganda reached ridiculous levels of audacity, making a failed military campaign look like a brilliant success. The survey no longer represents us accurately, zapoleon charged.
He has been with the consulting firm since 1995, following a long career programming local radio stations. Accypn is aiming to take advantage of the technology advances to support the members. Napoleons early campaigns by sebastian lichtenthal on prezi. Michael easton, munchie, julian on the radio, chrismikezoo, sacha baron cohen, magic 107. Media is the plural of medium, which in learning and training environments, is the means of communicating and transferring a learning concept or. Media terminology media planning a series of decisions involving the delivery of messages to audiences.
Davis eliminated the voice tracking of talent from outside the market and brought in a staff of live talent that included tommy mcfly from competitor wrqx. Due to his accounts from egypt, he made himself look both exotic and scholarly. Learn the origin and popularity plus how to pronounce zapoleon. For those uninformed about the zapoleon music cycle, its a system that guy zapoleon one of americas best radio programmers coined that explains the phases of music that the cultural sphere run through over the years.
Media strategy for the national five year implementation plan of the. John is one of the best radio consultants in the business. Well be answering questions live during this workshop. He has signed a fiveyear deal with satcaster sirius. This all began with my company zapoleon media strategies my partners steve davis and mark st john and myself consulting during the 90s as we taught our clients how to react properly to the phases of the zapoleon music cycle. Zapoleon media strategies is a consulting firm known in america and around the world as radios most trusted programming advisors. For example, your strategy can include one objective to raise awareness among men about why domestic violence is wrong and another that targets the broader international community, asking them to get involved by telling governments and police to enforce the laws which. Napoleons campaigns is a realistic simulation of the campaigns fought by the renowned french emperor between 1805 and 1815. Steve wall is the new pd of aztec media rhythmic klna power 105. Media the various categories of delivery systems, including broadcast and print media.
So, where do we currently sit within the zapoleon music cycle. Social media strategy pdf northwestern ontario innovation centre. C1 agencysearch firm zapoleon media strategies mark st. Guy zapoleon, president, zapoleon media strategies national content on multiple radio stations like the premium choice platform for clear channel was obvious to me a decade ago because in many cases, with the perfect storm of a devastated economy and tough times for radio advertising revenue, the business had to make these hard choices just. In addition to reliving these landmarks of operational maneuver across europe, the game also includes the peninsula war 18081814 and even a whatif scenario where napoleon invades england 1805.
Creating a media strategy the balance small business. Jeffrey zapoleon, financial advisor in boca raton, fl us. As a developer, youve probably, at some unfortunate point in your life possibly several points, actually, been handed an excel file that has been crammed full of data by someone in marketing and told to do something with it. The conversion rate is the percentage of people who take a desired action after engaging with your website, or any other form of media that makes a call to action. A napoleon enthusiast for 30 years, cameron is the founder and ceo of the podcast network, the worlds first podcasting business. Zapoleon media strategies founder guy zapoleon concurs that ppm is making it tougher for ballads to have the success they had in previous years, postulating that the methodology is one of two main factors for ballads chart roadblock. It was designed to place the french army in such a position that it could defeat detachments of the enemy in turn. Media objectives goals to be attained by the media strategy and program. Graduates from ecole militaire with the rank of second june, 1795. A strategic communications plan, or media strategy, is your plan for getting positive coverage of your campaign through the media that your target voters use the most, in order to communicate your message to these voters. Oct 20, 2011 zapoleon joins from his zapoleon media strategies consultancy, tasked with contributing to the programming of the recently relaunched iheartradio with a focus on its 80 digitalonly stations. Richards replaces leslie whittle, now apdmd of krbehouston.
Hot ac, chr, talk, varietyclassic hits, ac, country sands media llc 2010 present media, marketing, digital consulting projects clients include island def jam. For example, one goal might be to get direct sales. Jul 26, 2017 artist pascale chandler, who created the piece, explains that president zuma, or zapoleon, is clad in traditional regalia, including a leopards skin, beaded accessories and cultural weapons, with the south african flag and anc logo randomly plastered on his figure to represent graffiti, propaganda and sloganeering. Napoleon could use a mere part of his force to tie down and occupy the attention of one enemy, then rapidly move his remaining forces to build up a local superiority against.
The concept is that we get over saturated with one sound, and then it makes room for another sound, and so it goes. View guy zapoleons profile on linkedin, the worlds largest professional community. Jeffrey zapoleon is a financial advisor in boca raton, fl. I worked with mark on the strategic planning, research and positioning for a major radio station launch. Social media strategies, database management, mobile platforms, email marketing, blogs, web content, apps, streaming audio, viral video, podcasts format success. What goals does the company want to achieve with the help of social media. Zapoleon, who heads zapoleon media strategies, told howard stem is the biggest radio personality to align himself with satellite radio. A social media strategy plan can make it easier for your business to ensure that your corporate goals are considered when planning and implementing social media activities. Last week, promosuite client relations specialist barrie luongo appeared on q104.
He marched in with the truly colossal number of 600,000 and left with barely 40,000. He was the vpprogramming for four seasons communications, as well. Our success is based on our service to our clients and attention to detail. A media plan provides a strategic roadmap for media activities, along. Both napoleon and hitler couldnt care about the way their army was treated. Before he turned over zapoleon media strategies to its current president mark st. Guy zapoleon partners to launch streaming company prweb. Napoleons greatest propaganda coup came from the campaign in egypt. Media strategy can be defined as the usage of an appropriate media mix in order to achieve desired and optimum outcomes from the advertising campaign. Total war, with uptodate news, articles, and a friendly gaming, designing, and modding community. With zapoleon media strategies founder guy zapoleon stepping away from the company, joining clear channel as vpdigital music programming, zapoleon svp mark st. Article pdf available in the international journal on media management 63, 4. A media strategy is a plan of action that helps your business reach its target audience and to improve the overall customer conversion rate.
The best online gaming sites in the world the best online gaming sites in the world. Zapoleon media strategies inactive 1 principal excel known addresses for vicky mouch. For napoleon was himself a man of details, meticulous and methodical. His radio consulting firm, zapoleon media strategies, consults some of the greatest radio stations in the united states and around the world. Communication with members and with external stakeholders in such a. On december 16, 2009, wtgb became wiad, becoming the only fresh fm station not using fs in its call sign.
The great general also used propaganda to boost his. Mediabase is a website containing the most indepth charts and analysis in the music industry. Political campaigns benefit greatly from a wellrun media outreach program. Packed with information on every aspect of napoleonic warfare, it shows the wargamer how to make his miniature battles look even more realistic and satisfying through a proper understanding of.
The empire strikes back with a vengeance in the latest edition of this widely acclaimed book which enables any reader to reverse the tables at waterloo or avert the french disasters in spain and russia. Billboard radio monitor that there is no doubt raore strong radio personalities will be heading to satellite radio. He has been in practice for 10 years, the last 8 months at wells fargo clearing services llc. Many compared napoleon and hitlers troops to be like cannon fodder the perfect example is russia. Columns probably didnt line up, and a thousand different fonts were used.
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